My name is Saira Rasheed, and I currently reside in London, the city I’m proud to call home. As a diplomat’s daughter, I was raised with a global lens—living across six countries, absorbing cultures, languages, and the nuances that shape people and places. This international foundation shaped my deepest passion: hospitality, luxury, and the human stories behind them.
For the past 14 years, I’ve worked across the worlds of hospitality, luxury brands, and experiential curation, building a unique voice and presence in this space. My work goes beyond aesthetics—I focus on the emotion, connection, and intention behind every brand, space, and service. I’ve collaborated with some of the most visionary names in hospitality, and my curiosity remains insatiable. I thrive on discovering both emerging and established concepts—hotels, restaurants, cafés, and creative retail spaces—and celebrating the innovators behind them.
This blog began 13 years ago as a coffee journal. Today, it has grown into a living archive of taste, elegance, and depth—featuring interviews with pioneers in hospitality, and luxury brands, intimate explorations of hotels and restaurants around the world, and heartfelt reflections on travel, creativity, and identity. Among all cities, New York remains my heartbeat: energetic, chaotic, alive. I’ve been fortunate to experience some of the city’s most iconic properties and hidden
gems, which I continue to share with warmth and detail.
I host The Breakfast Club—a private gathering of influential women in
hospitality, fashion, luxury, finance, arts, tech and media (and so on!)
This circle is built on connection, collaboration, and
conversation—curated moments where powerful minds and generous hearts come together over shared vision and good coffee.
Thank you for being here. If you’re a brand, a founder, a hotelier, or simply someone with a story to tell—I’d love to hear from you.
Mostly About Coffee 