I came across the Coffee of Grace for the first time during my stay at The Williamsburg Hotel in January at their restaurant Harvey. I fell in love with the concept. I visited the Head Office in TriBeca in January. I love the passion behind the brand. My favourite blend is Kigoma – 100% farmed and owned by women in the region of Ryamwami. 39 women are working in this co-op. It is a light roast with hints of cranberry and milk chocolate!
I also got a chance to do a short Q&A with Grace which is super exciting but also amazing to learn what her driving force behind the brand is.
What inspired you to start Coffee of Grace?
I was inspired by a speech given by President Kigame in 2010. Expressing how he and the people of Rwanda wanted trade not aide. He went on to say; aide is appreciated however the people of Rwanda want to create become entrepreneurs. When I learned that women in the coffee business in Rwanda had contributed significantly and made positive impacts in their community as well as there were more women in Parliament in Rwanda than any country on the face of the earth; I knew I wanted to participate in one of their main resources which is coffee.
5 words that describe TriBeca best for you?
Invigorating, Diverse, Intriguing, motivating and surreal
What places do you recommend to people for coffee in New York?
The Greenwich Hotel, Nobu, The Williamsburg Hotel, Salvation Taco, Society Cafe, and NYAC. Of course all serve Coffee of Grace.
What advice do you have for those who want to start their own business?
Make sure you are passionate about that which you are doing. Research as much as possible and do join forces with people who are as passionate about the business as you are.
Whats next for Coffee of Grace?
Enter the markets in Hong Kong and China and open a lovely little retail space and cafe in NYC!
I would really love for the brand to come to London but in the meantime if you get a chance make sure you pop over to their showroom in New York or visit one of the locations they are served at!